Purple Rain is a very
interesting film to me. It's not good
in the traditional sense. There is
nearly any real storyline to it, the characters are underdeveloped, and the
acting is... eh, okay. But no one can deny that it was successful in what it was trying to do, and that was to promote Prince
as an artist. When the song "When Doves Cry" started playing during
the film I just remember thinking "what a classic!" I don't think
there are too many people that I know of who haven't heard that song at least
once or haven't at least heard of Prince and his image (another element they
were trying to push in the film). Prince also won an Oscar for the score of the
film. In the article, it also mentions how the film grossed over $100 million.
Not too shabby for a film that was only made for $7.5 million.
I think that the fact
that this film and others like it in the 80's (Dirty Dancing, Flashdance, Top
Gun, etc) were so successful in pushing the music through a film is because
people were looking for a visual component intertwined into the music they
listened to, synergy as the article calls it. I mean, although there were
"music clips" before this time, the 80s were when the trend of the
music video really took off. In 1981, the television network MTV first
broadcast and played "Video Killed the Radio Star" by The Buggles.
Music fans in the 80s obviously wanted something new, something visual, not
even something that necessarily made sense to them but just excited them. So,
in that aspect Purple Rain is brilliant. It's one long music video
showcasing Prince's talents, image, etc. with there being a sort of story tied
into it to keep the audience watching.
This idea of a visual
component juxtaposed with the musical element in the 80s is also extremely
present in another artist from around this time and that's Michael Jackson. His
14 minute long video for "Thriller", amazing! Basically all early 80's
MJ songs/videos are incredible and I think relating them to Purple Rain is
interesting. The video that we watched in class "Billie Jean" and the
film were pretty similar to me in a few ways. They both had this gritty/raw quality
to them. The article refers to Purple Rain as a home movie and I
kind of get that same feel from some of Michael Jackson's music videos (a good example
is "Beat It"). I think that they also both show how including some
sort of story element can keep an audience interested in their music, which is
really what the music videos/film is trying to promote.
Moving on to a completely
different note the similarities between the two of these artists also fuse into
their image. Prince and Michael Jackson were both a little bit androgynous. There
were both feminine and masculine elements to them. This is pretty interesting
to also look back at some of the other characters in 80s films we've seen. For
example, in Nightmare on Elm Street, Freddy Krueger really isn't androgynous
but he doesn't have these incredibly masculine qualities that can be seen in
some of the well known villains and action heroes today. Even in Rambo: First
Blood the main character breaks down and shows a different side to himself. One
that wouldn't be considered "masculine" in today's stereotypical
society. This rise of interweaving both feminine and masculine qualities in
characters in movies and the images of certain musical stars in the 80s is
another compelling thing to me but I'm not sure where it's stemming from. There's
this fear of AIDS, considered for awhile to be seen as the "gay disease"
and the rise of the moral majority during this decade. Is it maybe a rebellion
against that?
The plot for this film, even though there wasn't one, was pretty traditional. I think the bits of humor and characters helped to keep the film light and not so dark. It definitely did what it needed to do with selling the music. The song became popular and sold an incredible amount and was extremely successful.
ReplyDeleteIn the music business it is all about making as much money as humanly possible and boy did this film do the trick. I mean hit singles, a hit album, and a hit film all wrapped up in one and they all have to do with Prince! Sign me up and take all of my money. I still can't wrap my head around why people in the 80's wanted to watch something while they listened, seems like it defeats the purpose from really listening to a song.
ReplyDeleteJust to be clear, synergy as discussed in the article isn't the idea of visuals accompanying lyrics, but rather releasing an album, a single, and a soundtrack film at the same time--something like what's called integrated marketing today. But yes, you got it about the music video aesthetic. I think you might be one of the few who's familiar with 80s videos by the sound of it, which is probably helpful. But the discussion you guys are beginning to have here is interesting--I hadn't thought that song+image was all that new because I got so used to it so quickly. And it's very characteristic of 80s videos that the images don't even go with the song. So, given that you do have perspective on this, why do you think it's effective? And maybe, what is it that Prince was doing with images in this film that were perhaps effective for marketing his music?
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